Master in International Marketing Management - Bad Honnef - Almanya - IUBH University of Applied Sciences - I2269

Home > MBA > Pazarlama İletişimi Yönetimi > Bad Honnef > Master in International Marketing Management

Master in International Marketing Management

Sorularınız herhangi bir ücret alınmadan, doğrudan ilgili kuruma yönlendirilecektir

IUBH University of Applied Sciences

Iteği göndermek için gizlilik politikasını kabul etmelisiniz

Master in International Marketing Management - Kurumda - Berlin - Almanya

  • Program tanımları
    International Marketing Management.

    • Degree: Master of Arts (M.A.)
    • Semester: 2, 3, 4
    • ECTS: 60 ECTS
    • Course language: English
    • Study type: full-time or part-time or Study & Work
    • Intake: Spring & Autumn
    • Campus: Berlin, Bad Honnef, Dublin


    Marketing Management (M.A.) ‒ manage branding successfully

    You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

    With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.

    Facts & Figures
    International Management · Marketing / International Marketing Management
    Degree: Master of Arts (M.A.) / Master of Arts (M.A.)
    Type of study: full-time or part-time* / full-time or part-time*
    Study model: on Campus or Study & Work* / on Campus or Study & Work*
    Duration: 4 or 6 semesters (full-time) - 8 semesters (part-time*) - 6 semesters (Study & Work*) / 2 or 3 semesters (full-time) - 4 semesters (part-time*) - 3 semesters (Study & Work*)
    Credits: 120 ECTS / 60 ECTS
    Language: English / English
    Campus: Bad Honnef, Berlin, Dublin / Bad Honnef, Berlin, Dublin
    Intake: Spring & Autumn / Spring & Autumn

    *only at Campus Dublin, starting autumn 2018

    Applicants for the study programme Master International Marketing Management in two semesters need at least 240 ECTS points in their undergraduate studies.

    Leverage the Study&Work advantage

    On selected master programmes you have the chance to take part in our Study&Work Programme in Dublin. Within this programme you combine practice-oriented coursework with practical experience on the job. We actively support you in finding an employer to help you gain hands-on experience during your studies. Study at IUBH in Dublin and finance your tuition fee up to 100% by working for one of our partners. Check out our study courses and campus locations!

    Multi Campus

    One study programme, three cities, countless experiences

    In selected master programmes IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef.

    Your advantages

        Gain priceless experiences abroad
        Expand your network with international contacts
        No additional fees
        A switch is possible every semester (at the end of each semester)


        You are a full-time student
        Your study programme is offered at your preferred campus location

    Why should I study Marketing Management at IUBH?

        International campus with students and professors from more than 85 nations
        Practical orientation
        High degree of practical relevance through guest speakers, company presentations, corporate projects and field trips
        Lectures in English and intensive exchanges with professors and fellow students
        Top-class network of industry contacts for careers at home and abroad
        Small groups
        Instruction in small groups given by lecturers with track records of practical experience
        You may choose from different specialisations
        Unique study programme with a high rate of recognition in the industry
        Academic knowledge is consistently taught in case studies, project work and applied research projects

    Your personal focus

    During your studies, you complete the specialisation in marketing management with the following courses:

        Global Brand Management
        International Consumer Behaviour
        Applied Marketing Research
        Current Issues in International Marketing
        Sales & Pricing

    What are the professional prospects in Marketing Management?

    Your future working fields after obtaining a Master degree are top management positions in Marketing and/or Sales – whether this is at agency level, in major corporations or small and medium-sized enterprises or NGOs.

    Marketing or public relation agencies, business consultancies and market research companies above all those with international business activities today already prefer to employ graduates from IUBH.

    Course content:

    Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career:

        You will expand your specialist knowledge of marketing and distribution-relevant problems – with the main focus on international company management
        On the basis of practice-oriented concepts you will acquire skills in the fields of planning, implementation and control, as well as international market entrance and market development strategies
        You will train not only your methodological abilities but also your soft skills, such as communication or intercultural competence

    Order of study – Overview · 60 ECTS

    1st semester

        Strategic Service Management

        Global Brand Management
        International Consumer Behaviour

        Applied Marketing Research
        Current Issues in International Marketing
        Sales & Pricing

    2nd semester

    Master Thesis & Colloquium

    Step-by-step to your Master's degree in Int. Marketing Management

        First semester

        The first semester is for your expanding specialisation in the field of marketing management.

        Second semester

        In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.

    The courses are held in lecture and seminar format. There are about 30 students per class – this encourages dialogue between professors and students.

    Admission Requirements:

    Prerequisites for admission to the Master Marketing Management programme:

    Preliminary studies:    

    Int. Management Marketing 120 ECTS: Bachelor´s degree (180 ECTS)    

    Int. Marketing Management 60 ECTS:

        240 ECTS from economic undergraduate studies or
        210 ECTS from economic undergraduate studies + practical work experience (30 ECTS) or
        210 ECTS from non economic undergraduate studies + Path2Master (30 ECTS) or
        210 ECTS from non economic undergraduate studies + TASC exam

    Final grade: Minimum grade point average of 3.0 according to the German grading system
    Language skills: English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each component)

    Aptitude Test TASC

    The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.

    The managers of tomorrow

    Practical, international orientation and study content tailored to the industries in question – our graduates are in demand among companies in Germany and abroad:

    •     about 87% of our graduates begin their careers within three months of graduation
    •     after two years on the job, 80% of them have already obtained a management position
    •     our graduates also report an average annual rise in salary of 10%, so that after five years they earn about 50% more than when they started out in their careers

Pazarlama iletişimi yönetimi ile ilgili diğer programlar

Bu site çerezleri kullanmaktadır. Devam etmek istiyorsanız, yelken, kabul eder. Daha fazlası  |   X