Graphic Design - Focus on New Media
10th edition - The Master course in Graphic Design offers a high level of professional preparation which is based on the design method, the mastery of technical and technological skills and the continuous updating about the latest market demands.
Besides a strong cultural background on the roots and evolutions of design and visual communication, our students receive a constant training on the most used and advanced software thanks to the development of many projects. They work side by side with Italian and international companies involved in different fields in order to gain as much experience as possible on the graphic design's contemporary scenario.
A Graphic Designer graduated from this Master course is particularly involved in social issues and communication ethics, manages the creative process at its best and is ready to satify the needs of the brands he/she works for with a personal expressive touch.
The Master is tailored for graduates or professionals in graphic, architecture, design, fine arts and advertising. Participants with a professional (two years minimum) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome.
The Graphic Designer works in advertisement and communication companies, web agencies, publishing houses or as a freelancer in his own facility ; he is able to interact with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.
Methodology and structure
The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: cultural, tools and techniques and project.
The cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies.
Tools and techniques area aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing).
The project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners.
Lessons and classes are all structured as working briefs and workshops. Participants work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching.
Techniques and tools
- History of Design and Communication
- Sociology and Ethics in Communication
- Visual Communication
- Marketing and Public Speaking
- Account Management & Professional Development
- Color & Print
- Typography & Type Direction
- Adobe Creative Suite - Advanced
- Media Design
- Creative Process
- Corporate Identity and Coordinate Image
- Creative Advertising
- Publishing Design
- Packaging and Merchandising
- Final Project