Program tanımları
Brand Design and Management: Food, Wine and Tourism
Master Courses - Florence
Attendance: Full-time
Language: English
What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?
From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.
The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.
Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use.
Target.
This Master is aimed at students and young professionals willing to develop a strategic, creative and managing approach to their passion for food, wine or tourism.
Professional Opportunities.
The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector.
Methodology and structure.
Hands-on approach and design thinking methods are used as keys to immerse students into real cases and face the experience of professionals, companies, brands that are shaping the market of restaurants, wineries and hospitality. The industries related to tourism, food and wine are deeply connected to customers and their needs..A strategic planning needs analysis ability and critical creative thinking applied to a Brand Design Project.
The Master course is highly interactive: a continuous and substantial participation from students is required. Classes are combined with seminars, conferences and workshops held by international and world famous specialists. Visits to local realities and the participation to events of the industry are part of the study plan to show students the best practices of institutions, companies and brands related to tourism, food and wine.
Syllabus.
MARKETING AREA - FLORENCE
BRAND AND COMMUNICATION AREA - FLORENCE
PUBLIC RELATIONS AND PRESS OFFICE AREA - FLORENCE
DESIGN THINKING AND PROJECT MANAGEMENT AREA - BARCELONA
SERVICE DESIGN AREA - BARCELONA
FINAL PROJECT
Educational model.
Four schools for 4 creative worlds.
The design matrix takes the form of the four IED Schools: Design, Fashion , Visual Arts and IED Management.
Each IED location houses four completely independent schools: what unites them is the common denominator of design culture and shared inspiring principles.
IED teaching methods require that all the schools:
• forge strong bonds with the local production and operation systems in their regions;
• interface with their benchmark sectors;
• evolve depending on the growth standards of their underlying markets and professional situations.
For these reasons, rather than just keeping in step with their times, the IED training courses are often thriving trend anticipators. IED represents a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines. The outcome is excellence. Evidence of this value is found in IED’s essential role in such leading events as Milan Salone del Mobile and Milan Fashion Week.
