Master Courses of Fashion Business
Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. The Master course in Fashion Business covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision. It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.
Students become professionals with a deep knowledge of the fashion system and acquire the skills to develop their own fashion project, learning how to start a business, launch a brand, approach the market with their products.
In previous editions, projects have been developed in collaboration with: Adidas, Colmar, Luisaviaroma.com, 120% lino, Emilio Cavallini, The Bridge, Archivio, Roda.
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This Master is aimed at graduates that have completed a degree in communication, economics, fashion design or styling, and to young professionals willing to develop a strong, solid training in fashion management.
Methodology and structure
Participants work alongside companies on real projects, experience the challenges and opportunities of the current market and develop creative solutions through exercises that include role plays and simulations. Lesson are divided as follows: lectures, integrative courses, lab activities, project development in focus areas and visiting at companies. The course ends with a final event organised by students and a Final Project. The faculty is made of professionals and helps students getting in touch with the several opportunities offered by local realities, allowing a direct link between projects and surrounding activities. The Master course is composed of different modules:
- introductory fashion related cultural area
- very specific business management and Made in Italy module
- project area aimed at working on real business cases
- Final Project is carried out by students, individually or in groups, working on a case study or a real brief given by a company.
At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.
The course is divided in Fashion Communication & Photography; Fashion Styles; Fashion Evolution Through Brands. A 3 modules overview on the fashion evolution through its most important social and cultural changes, approached via photography, styles and ways of dressing, and brands that contributed to evolving pop culture through their fashion statements.
Visual Communication for the Fashion Industry
The course examines the visual patterns in culture that have built our perception and our collective imagery: from fashion to movies to pop culture, passing through music and the evolution of society.
Consumer Behaviour and Analysis
This subject provides a psychological and social analysis of how consumers’ tastes have changed and how behavioural patterns are a fundamental part in every marketing and business strategy, especially in the fashion industry.
Italian Fashion System
The course provides an overview of the peculiarity of the Italian fashion system, its business models, its companies and the relationship that exists among districts, supply chains, international sceneries and local areas.