Master Courses of Fashion Business
Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. The Master course in Fashion Business covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision. It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.
Students become professionals with a deep knowledge of the fashion system and acquire the skills to develop their own fashion project, learning how to start a business, launch a brand, approach the market with their products.
In previous editions, projects have been developed in collaboration with: Adidas, Colmar, Luisaviaroma.com, 120% lino, Emilio Cavallini, The Bridge, Archivio, Roda.
Get an insight: find out more about Master's activities
This Master is aimed at graduates that have completed a degree in communication, economics, fashion design or styling, and to young professionals willing to develop a strong, solid training in fashion management.
Methodology and structure
Participants work alongside companies on real projects, experience the challenges and opportunities of the current market and develop creative solutions through exercises that include role plays and simulations. Lesson are divided as follows: lectures, integrative courses, lab activities, project development in focus areas and visiting at companies. The course ends with a final event organised by students and a Final Project. The faculty is made of professionals and helps students getting in touch with the several opportunities offered by local realities, allowing a direct link between projects and surrounding activities. The Master course is composed of different modules:
- introductory fashion related cultural area
- very specific business management and Made in Italy module
- project area aimed at working on real business cases
- Final Project is carried out by students, individually or in groups, working on a case study or a real brief given by a company.
At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.
Business Management Area
- FASHION HISTORY
- VISUAL COMMUNICATION FOR THE FASHION INDUSTRY
- CONSUMER BEHAVIOUR AND ANALYSIS
- ITALIAN FASHION SYSTEM
Integrative Courses and Activities
- Fashion Marketing
- Fashion Branding & Management
- Start Up and Business Administration Basics
- Production Processes and Product Management
- Fashion Communication and Advertising
- New Media Strategies for Fashion
- Visual Merchandising and Retail
- Fashion Event Management
- Trade Fairs and Shows Management
- Self-Entrepreneurship and Business Start Up
- Kaizen Team Building
- Professional Talks
- Italian Language for Survival
- Project Area
- Final Project