Program tanımları
Master in Service Design.
Master Courses - Barcelona
The Master in Service Design allows future service designers to learn about different conceptual perspectives when designing a service. It is an opportunity for students to gain theoretical insight and to practice using specific methods and tools for each approach. Students are tasked with team projects and challenged with the entire process of creating a new service or transforming an existing one – from research and conception to prototyping and preparing pilot interventions.
The concept of Service Design refers to innovation in services from a human and systemic perspective by leveraging creativity and iterative processes. So, what exactly does a service designer do? These are some of their possible functions, depending on their professional background and the context they work in:
- Orchestrating the various stages of a service to ensure a pleasant, seamless experience.
- Detecting opportunities for new services and conceptualising systems that allow to co-create added value with users or even among multiple organisations.
- Enabling various players to take an active part in defining new practices and narratives about value, both inside and outside organisations.
Complementary Module.
Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
CREDITS: 60*
DURATION: 9 MONTHS
ATTENDANCE: PART-TIME
LANGUAGE: ENGLISH
Methodology.
The learning experience on this course consists in:
Undertaking the practical and experimental development of real projects for companies selected by IED Masters.
Understanding the theoretical framework and fundamentals of service design as a basis for decision‑making.
Hearing about first‑hand experiences shared by teachers and guest speakers.
The course tackles service design from three different perspectives in three team projects. Each project in the course goes through every stage in the design process.
Objectives.
To grasp the various conceptual perspectives of service design and be able to choose which one is most suitable for each design intervention.
To test specific approaches, methods and tools while developing projects related to creating new services, evaluating and transforming existing services or implementing operational changes at the supplier level.
To encourage an experimental attitude, efficient self-management and the ability to work on multi- and inter-disciplinary teams, as well as collaborating with users and other stakeholders.
To foster sensitivity and a critical mind regarding the latest breakthroughs in service design and other social-technical developments affecting the service economy.
Student profile.
Professionals and graduates in product design, digital design, graphic design and interior design wishing to specialise in services.
User experience experts looking to play a more strategic role.
Professionals who work in marketing, communication, sociology, anthropology and market research and are interested in pursuing a career in service innovation and customer experience.
Job opportunities.
- Service designer
- Strategic designer
- UX researcher
- Design researcher
- UX strategist
- Design thinker or design thinking consultant
- Customer experience designer
*Credits
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.
SERVICE DESIGN SPECIFIC MODULE.
INSIGHTS INTO OPPORTUNITY AREAS AND EXISTING SERVICE EVALUATION
CO-CREATION, DEVELOPMENT & EVALUATION OF NEW SERVICES
SERVICE BUSINESS, STRATEGY AND CULTURE
MASTER’S FINAL PROJECT
SERVICE DESIGN COMMON MODULE.
DESIGNING FOR THE MANY
DESIGN TOUR
PUBLIC SPEAKING
PORTFOLIO AND PERSONAL BRANDING
ITALIAN DESIGN CULTURE AND HISTORY
DESIGN PROCESS
SOCIAL DESIGN AND SUSTAINABILITY
Educational model.
Four schools for 4 creative worlds.
The design matrix takes the form of the four IED Schools: Design, Fashion , Visual Arts and IED Management.
Each IED location houses four completely independent schools: what unites them is the common denominator of design culture and shared inspiring principles.
IED teaching methods require that all the schools:
• forge strong bonds with the local production and operation systems in their regions;
• interface with their benchmark sectors;
• evolve depending on the growth standards of their underlying markets and professional situations.
For these reasons, rather than just keeping in step with their times, the IED training courses are often thriving trend anticipators. IED represents a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines. The outcome is excellence. Evidence of this value is found in IED’s essential role in such leading events as Milan Salone del Mobile and Milan Fashion Week.
