Undergraduate Course in Fashion Marketing and Communication
Undergraduate Courses - Milan
- Credits: 180
- Start date: October
- Duration: 3 years
- Attendance: Full-time
- Language: English
The completion of the BA (Hons) in Fashion Marketing and Communication is a valuable addition to one’s professional skill set and is made for those who have high personal objectives: developing creative talents must be the first step in becoming a specialist in this field, strengthening one’s project development and technical skills in order to feel confident about having a complete understanding of the economic environment, to judge its strong points, as well as to segment and monitor the market.
The course offers the opportunity to deepen the study of Marketing or Communication Techniques and Strategy.
Career opportunities - Fashion Buyer, Fashion Product Manager, Retail Specialist, Fashion Brand Manager, Fashion Consultant, Trend Forecaster
The Bachelor of Honours Degree is validated by the University of Westminster and it is not recognised by MIUR, the Italian Ministry of Education. Therefore, its acceptance for further studies is at discretion of all the other Academic Institutions, according to the single national laws.
Get an insigth into the creative professions: Fashion Marketing Expert
Contest – Professionals involved in fashion marketing are demanded to have a highly developed cultural background and high esthetic sensibilities, as well as the creativity needed to develop new ideas in order to promote the growth and constant renewal needed in a fashion company. In the world of fashion, the marketing department is of utmost importance: analyzing the market, tendencies and lifestyles, helping to guide the company in their approach to the public, planning and organizing the production, product launches, communication strategy and distribution of the collections.
Methodology and structure - The BA Honours Fashion Marketing and Communication course is designed to encourage new perceptions and enhance understanding and involvement of the student on numerous levels, not only to ensure that they are provided with advanced technical knowledge and techniques but also the other skills necessary to achieve a high level of professionalism and be able to compete in the fashion marketing and communication industry upon graduation.
Fashion Communication means create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, but also be able to plan and implement a launch plan for a product, a designer or a brand.
On the other hand, a Fashion Marketing Manager trained in IED is a professional that focuses on publicizing and increasing awareness of a particular brand, such as designer labels or department stores.
- Fashion and Art
- Data Representation, Text and Image Editing
- Fashion Marketing and Communication
- Fashion Management
- Marketing Techniques and Strategy 1
- Fashion Trends, Consumer and Language Culture
- Text Layout Organization, Video Techniques and Languages
- Fashion Communication Techniques and Digital Media Marketing
- Marketing Techniques and Strategy 2
- Communication Techniques and Strategy 2
- VISUAL ARTS
- INTERNATIONAL BRANDING AND SUSTAINABILITY
- BUSINESS MODELLING AND MANAGEMENT
- MARKETING TECHNIQUES AND STRATEGIES 3
- COMMUNICATION TECHNIQUES AND STRATEGIES 3
- FINAL PROJECT
At the heart of a metropolitan area that bears comparison with London and New York, Milan is for the whole world a synonym for art, industry, finance, design and fashion.
Artists of the calibre of Leonardo and Bramante worked in Milan, and four centuries later, Marinetti and Boccioni, founders of the Futurist Movement.
More recently, celebrated architects and designers, such as the Castiglioni brothers, Magistretti and Zanuso, and fashion designers
like Armani and Versace, to name just a few, made Milan the world centre of fashion and design.